As a part of company’s refreshed price strategy, LG has dropped the price of two of its mid-segment smartphones, the LG L Bello and LG L Fino, to Rs. 13,250 and Rs. 10,700 respectively. At the time of launch last year, L Bello was priced at Rs. 18,500, while L Fino was priced at Rs. 14,500. The new prices are not yet reflecting on the company’s India site.
LG says that with the new price tag, it will be delivering ‘premium quality products’ at a budget price to a wider user segment. “With a refreshed price strategy, we are now offering L Bello and L Fino smartphones, to a wider range of consumer segment, for increasing the adoption of premium design and consumer experiences derived by LG on even mid-segment smartphones,” said Amit Gujral, Marketing Head, LG Mobiles, India in a statement.
Launched in India in September, the dual-SIM supporting LG L Bello features a 5-inch FWVGA (480×854 pixels) IPS LCD display. The Android 4.4 KitKat-based handset is powered by a 1.3GHz quad-core processor paired with 1GB of RAM. It also features 8GB of inbuilt storage with expandable storage up to 32GB via microSD cards. Furthermore, an 8-megapixel autofocus rear camera with LED flash along with a 1-megapixel front-facing camera are also onboard. A 2540mAh battery backs the 3G-enabled LG L Bello.
The dual-SIM supporting LG L Fino, which was launched in October last year, features a 4.5-inch WVGA (480×800 pixels) IPS display offering a pixel density of 207ppi; a 1.2GHz quad-core processor; 1GB of RAM; 4GB of inbuilt storage with expandability via microSD card (up to 32GB); an 8-megapixel rear camera; a 0.3-megapixel front camera; a 1900mAh battery, and 3G support.